Meta Tags Tutorial
Meta Tags do not guarantee that your website will get higher ranking in search engine. All it does is
that you can, to some extent, tell search engine crawlers how your website is to be described in their
search results. You can instruct the crawler whether or not to index and follow the links on a web
page.
Meta Tags are HTML codes, along with the content, inserted in between HEAD section of a web page. The
content is not displayed on the browser and is hidden from the visitor. Some of the tags tell the browsers
what character
sets to use.
Meta Tags namely TITLE, META DESCRIPTION, META KEYWORDS and META ROBOTS which as mentioned earlier are
used in between HEAD section, i.e, between <HEAD> and </HEAD>.
Title Tag
It is important to use this tag to address the TOPIC of your web page for visitors. When Indexed in
a search engine, visitors first read Title of the page to know what website is all about.
This tag is used by every search engine to index a web page. Anything mentioned between opening and
closing Title Tags i.e, <TITLE> and </TITLE>, is displayed on top left of your browser. This
tag is used by web crawler to title a web page. If this tag is not included or left blank, the URL of the
web page is displayed as a title.
Meta Description Tag
It allows you to describe the content of your web page. Even the leading search engines support this
tag. Some search engines only index the content of this tags and others index the whole page and display
part of it as a description where query word is found. If this tag does not exist or left blank, content
from the body tag is displayed as a description where the query word is found. Some of the search engines
which index only description tag may not index your website if description tag is either left blank or
missing.
<META name="DESCRIPTION" content="ENTER YOUR DESCRIPTION HERE"> is a meta description tag. "ENTER
YOUR DESCRIPTION HERE" is replaced with Content of description of your page. Do not make it too long or
flood it with repeated words. Use unique words to describe your page.
Meta Keywords Tag
Most of the search engines simply ignore this tag whereas some support this tag to use the content
to display results. Use the KEYWORDS of the content of your web page with no spamming. Use keywords or
related words without any repetition.
<META name="KEYWORDS" content="ONE, TWO, THREE, FOUR, AND MORE RELATED ONES"> is a meta keywords
tag. Separate each keyword with a comma and spacing.
Meta Robots Tag
All major search engines support Robots tag. It tells robots whether or not to index the web page
and follow its links. This tag can be used to control robots activity on any web page. If this tag is not
present on a web page, the web page is indexed and links are followed for indexing.
<META name="ROBOTS" content="INDEX,FOLLOW"> is a meta robots tag that tells the robots that they
are permitted to index the page and follow its links. This tag can be used in another way where you
replace "INDEX,FOLLOW" with "ALL".
<META name="ROBOTS" content="INDEX,NOFOLLOW"> is a meta robots tag that tells the robots that
they are permitted to index the page but are not allowed to follow the links.
<META name="ROBOTS" content="NOINDEX,FOLLOW"> is a meta robots tag that tells the robots that
they are not permitted to index the page but can follow the links.
<META name="ROBOTS" content="NOINDEX,NOFOLLOW"> is a meta robots tag that tells the robots that
they are neither permitted to index the page nor follow its links. This tag can be used in another way
where you replace "NOINDEX,NOFOLLOW" with "NONE".
Meta Tags Generator
Neat and clean meta tags builder with title, description, keywords, robots, and other tags where you
can generate meta tags for free.
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